Global Consumer & Operator Insights
Understanding global consumer and operator insights is essential for foodservice businesses looking to stay ahead in an evolving market. Consumer preferences, dining behaviors, and purchasing trends vary across regions, influenced by cultural, economic, and technological factors. By analyzing data on emerging food trends, dietary preferences, and shifting consumer expectations, businesses can tailor their offerings to meet demand effectively. Additionally, insights into how consumers engage with digital ordering platforms, sustainability initiatives, and menu innovations help brands create strategies that resonate with their target audience.
Actio Leverages Global & Local Insights to Build Scalable Models for Foodservice Suppliers.
key takeaways
Actio understands that the needs and challenges of restaurants, hotels, bakeries, beverage companies, and catering operators are remarkably consistent worldwide. This insight creates opportunities to build repeatable models and rapidly share learnings across customers, channels, markets, and continents.
Equally, consumer engagement with foodservice outlet, both face-to-face and digital, follow distinct patterns. While there are nuances across markets and variations in the pace of trend adoption, consumer and guest needs in foodservice remain surprisingly consistent. This consistency enables insights gathered from a few operators to be scaled across an entire channel, with a ‘channel’ defined as a group of customers offering similar products.
Actio’s experience shows that many traditional Retail/Grocery Consumer Product Goods companies have outstanding product and ingredient potential for foodservice. However, without a deep understanding of operator needs and challenges, they often struggle to translate these opportunities into meaningful business solutions for their foodservice partner.
Contact us at the Actio Consultancy Group office nearest to you or submit a business inquiry online.
Having worked with Geoff & the Actio team over many years I am constantly amazed at their ability to understand our business needs and drivers. Our team greatly value their ability to turn strategy into actionable initiatives.
Actio’s incredible end-to-end knowledge and capability of Foodservice completely transformed our team’s understanding, mindset, and approach to portfolio design, product benchmarking, innovation, and customer engagement.
