For suppliers, the goal should be to move from being ‘Order Takers’ to ‘Order Makers’. Collaborating with operators to build superior solutions that drive mutual growth. Order maker  suppliers act as ‘Thought Leaders’ helping Foodservice operators create profitable demand.

While it is often assumed that foodservice value-added solutions must be tailored to each individual operator or chain, Actio’s insight is that operator challenges are rarely unique to a single outlet, chain, country, or region. This creates exciting opportunities for suppliers; by codifying product and service solutions that address common needs, they can scale deployment in a cost-effective way, driving sustainable growth.

Digitization further enables suppliers to deliver these solutions effectively, whether through direct, hybrid, or third-party go-to-market models.

Actio understands that cost pressures are a real and growing challenge for foodservice operators—more dynamic today than ever before. However, efforts to reduce ingredient or material costs, whether through lower quality or short-term price gains, pale in comparison to the impact of driving store traffic, improving menu mix profitability, or boosting time-of-day sales. In today’s environment, savings on food inputs are often insufficient to offset far more dynamic costs such as rent, labor, and conversions.