Thought Leadership
The Actio Team’s starting premise that value-adding through superior channel knowledge & expertise not only shifts discussion away from non-value adding price discussions but returns dynamic to jointly building sustainable growth & profitability. For suppliers the simple understanding that Foodservice is made up of Food + Service. ‘Food’ relates to Product which drives volume but often ignored, ‘Service’ determines the price/profitability a supplier can achieve.
Turning Restaurant Challenges into Opportunities—With Knowledge That Leads.
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For suppliers the goal should be to move from being ‘Order Takers’ to ‘Order Makers’. Collaborating to build superior solutions that grow both the suppliers & operators. Order maker suppliers are ‘Thought Leaders’ in helping Foodservice operators create profitable demand.
The paradigm that Foodservice value-added solutions must be tailored to individual operators/chains, Actio’s insight that Foodservice operator challenges are not unique to a single outlet, chain, country or region presents suppliers with exciting opportunities. Codifying product & service solutions that address operator challenges & needs enables suppliers to massify the deployment of these solutions in a cost-effective manner, in turn driving sustainable growth. Digitization enables the deployment of solutions by suppliers whether they employ a direct, hybrid or 3rd party ‘Go to Market’ sales/customer engagement model.
Actio understands the cost pressures for Foodservice operators are a real issue & in today’s Foodservice environment more dynamic than they have ever been. However, energy spent reducing costs of ingredients/materials either through reduced quality or taking short term price opportunities pales into insignificance if operators can grow store traffic, improve menu mix profitability, sweat assets through improving TOD (time of day) sales, etc. Savings on input menu costs in today’s world increasingly to cover costs of rent, labour, conversion, etc. which are much more dynamic.
Contact us at the Actio Consultancy Group office nearest to you or submit a business inquiry online.
Having worked with Geoff & the Actio team over many years I am constantly amazed at their ability to understand our business needs and drivers. Our team greatly value their ability to turn strategy into actionable initiatives.
Actio’s incredible end-to-end knowledge and capability of Foodservice completely transformed our team’s understanding, mindset, and approach to portfolio design, product benchmarking, innovation, and customer engagement.
